I've been providing insurance programmes to marine-based clubs for
over 19 years. If I were to ask that very question to a room full of
insurers and insurance brokers who operate in this specialist segment I
am quite certain that there would be a deafening clamour as each sought
to affirm that their own pet policy or scheme was the very best
insurance option for sailing, yachting, cruising and any other
marine-based club. An array of whistles, bells and other rinky-dinks
would be paraded in great detail, no doubt represented from the point of
view of the provider rather than a sailing club. After all, sales
people have something to sell and rarely are they able to resist the
opportunity to get selling - even when odds as fearsome as this demand
selling of heroic proportions - which usually means shouting even
louder.
It's pretty much the same scenario when it comes to
insurance marketing in this specialist part of the Marine Leisure
Industry. There's lots of noise from an increasing number of
participants with each trying to gain attention by being noisier than
everyone else. Lots of noise but very little in the way of
differentiation and everyone offering "bespoke" cover with plenty of
"unique" features. How on Earth is a sailing club committee to decide
exactly what the best option is for their club and its members?
It
is against this backdrop that in April this year the Royal Yachting
Association (RYA) announced changes to the insurance requirements for
their approved training centres: Public Liability (PL) to be increased
to a minimum indemnity limit of £3,000,000 and, of greater interest,
Approved Centres would need to carry £500,000 of Professional Indemnity
(PI) cover in respect of their training activities.
Prima Facie
this appeared to be a sensible move. First and foremost, although a
trend of "indemnity creep" has seen PL limits nudge upwards in the last
few years, a PL limit of £3,000,000 is currently seen as the sensible
minimum to carry. Secondly, professional services, including "advice",
are specifically excluded under normal PL Insurance wordings (including
marine leisure policies) where it is provided for a fee and, obviously,
where training is being delivered for a fee, one would expect some
advice to be imparted by an instructor. Training and advice, therefore,
is normally insured on a PI policy which is why the new requirement
appeared to be a sensible move.
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